The team taking on the 100th Giro d’Italia
There is no other race in cycling like the Giro d’Italia. Its three-week duration offers only a passing resemblance to the Grand Tours of France … read more
Category Archives: Uncategorized
Hugh Carthy: Learning the tricks of the trade
The phrase “keeping it real” might have been coined for Hugh Carthy. The 22-year-old Briton deflects complements gracefully, even though his breakthrough season and swift … read more
The lightness of Davide Formolo
To be an Italian cyclist is to be heir to a matchless sporting inheritance — a racing tradition rooted in courage and the embrace of … read more
![POC-SPIN Auric Cut Backcountry SPIN[3]](http://news.pocsports.com/files/2017/02/POC-SPIN-Auric-Cut-Backcountry-SPIN3-568x568.jpg)
POC’s brand new innovations for 2017/18 earn prestigious snow industry awards
POC is pleased to announce that it has been awarded a host industry awards at SIA and ISPO for several of its 2017/18 snow season … read more
The contradiction
What will Taylor Phinney’s first season in green hold? To define Taylor Phinney as an athlete would be a mistake. As with life’s more interesting … read more
POC Local Talent product, Aaron Blunck, takes X-Games gold in new Clarity lens
Aaron Blunck delivered on his prodigious talent with a gold in the men’s SuperPipe at the 2017 X-Games in Aspen. POC and Aaron have been … read more
POC presents SPIN and Clarity – brand new innovations
POC, which has built a reputation on safety, innovation and design, announces several new major innovations for its 2017/18 snow collection, in particular, SPIN, which … read more
POC unveil anniversary collection Octal and Do Half Blades with Cannondale-Drapac at the Tour de France
POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor, apparel and accessories was founded in 2005 in Sweden, with a strong mission … read more
POC and Danny MacAskill extend partnership to 2019
Danny MacAskill and POC have been working closely since 2009 when Danny first burst onto the global scene with his first film, Inspired. After many … read more
POC unveils cycling co-lab collections
As a means of celebrating the beauty of road biking and the diversity of bike shops around the world, POC has created unique collections and … read more