POC and the Swedish Cycle Federation sign official partnership

POC and the Swedish Cycle Federation agree on an official partnership which will see all Swedish cycling federation teams using POC helmets, eyewear, body armor and apparel until 2018.

POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’.

Stefan Ytterborn, POC CEO and founder, said ‘The partnership with the Swedish cycling federation is one that is driven by a clear and mutual purpose; to make Swedish cycling the best and the safest in the world. As a Swedish company we are proud to support our national teams and as the Swedish Federation has a clear goal to make Swedish cycling the best by 2020 performance is the cornerstone of our partnership. We will ensure that the Swedish teams have the very best in safe, technical and high performance helmets, body armor, eye wear and apparel.

Lena Alfvén, secretary general of the Swedish Cycle Federation added –
‘We are very happy to be partnering with POC as they are known for their innovation, safety and performance. Importantly we share a Swedish heritage and we know that we have a shared commitment to the national teams and our mutual goal to support grassroots cycling by ‘finding sport through safety’.

‘Together in partnership we will also invest our time and expertise to ensure that we are able to capture and improve on experiences we gain together. By sharing and building on experiences together our objective is to make our teams faster and safer.’

Stefan Ytterborn, continued ‘Our single minded dedication and uncompromising approach to being the fastest and the best means we will evaluate all means to support the increased performance of the Swedish teams. Wind tunnel testing, the use of advanced fabrics and technologies, new composites and materials will all form part of our approach make every pedal stroke count and shave off unwanted seconds.

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Notes to editors

Swedish Cycling Federation
The Swedish Cycling Federation was formed early in 1900 and consists of approximately 380 associations, representing 37,000 members across the country. The Federation covers activities for all ages in road and mountain biking, which are the largest. Other activities are BMX, cyclo-cross, track, trial and para cycle.

The cycle disciplines which will now wear helmets, apparel, glasses and armor from POC when they represent Sweden at international competitions will be road, track, BMX, Cyclocross, Mountain Bike, Trial and Para Cycling.

Media contact and further information

Svenska Cykelförbundet
Lena Alfvén,
generalsekreterare,
lena.alfven@scf.se
tfn: 070 540 23 64

POC Damian Phillips

Head of PR

Mobile: +46 (0) 702 776 944
Phone: +46 8 717 40 50

Damian.phillips@pocsports.com

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