POC and Team Stölting Announce Partnership
POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce a partnership with Team Stölting. POC will be the official helmet, eyewear and apparel sponsor for the professional road cycling team based in Germany.
Team Stölting will be using products from the award-winning and storied AVIP collection for enhanced performance and improved safety. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. The AVIP concept has been created in collaboration with some of the best minds in science, health and technology and in November 2014, the concept was awarded a Design S Award, Sweden’s national Design Award.
Commenting on the partnership, Sara Laurell, Sports Marketing Manager at POC, says:
“We are excited to partner with Team Stölting and we are extremely proud to have the team riding in the full POC AVIP kit, supporting our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. These athletes are not only top cyclists, they will also play an important role in our development process and we are looking forward to support them with the most optimal equipment in their quest to win”.
Team Stölting will be competing in road races across Europe and field a roster of 15 cyclists, including U23 Junior World Champion Lennard Kämna (Time Trial) as well as German Cross and Road Champions like Silvio Herklotz and Ole Quast. The basic concept of Team Stölting is to offer high-end materials, the latest know-how and technologies at all levels to the athletes to improve their performance. Since beginning of 2015 the team is also a member of the french “Mouvement Pour un Cyclisme Crédible”, a union created to defend the idea of clean cycling.
Commenting on the partnership, Jochen Hahn, CEO of Stölting Ruhr-Profi Radteam says:
“We’re thrilled to work with such a great partner as POC to be able to develop and improve products together and to help our riders perform at their best”.
The collaboration with Team Stölting is another interesting partnership for POC. In early 2014, POC announced a three-year partnership with Cannondale-Garmin Pro Cycling Team as well as an exclusive collaboration with Volvo Car Group. POC is also the official helmet, eyewear and apparel sponsor for the California-based POC + Ritte Cycling Team.